2020
Art & Culture
Branding
Marketing
Namaste Orchha
Visual identity & marketing for a 3-day cultural festival
A new cultural festival was curated to celebrate the rich history, art, and crafts of Madhya Pradesh, with a focus on the city of Orchha, an undiscovered gem. The festival aimed to attract both national and international tourists, needing a visual identity that was refreshing and highlighted the unique cultural experiences on offer. Emphasizing community, the local ecosystem, and immersive experiences, the festival seeked to generate buzz and visibility for this new and unique event.
Celebrated community and immersive experiences in the heart of Madhya Pradesh.
Our answer to this was to craft a cohesive visual language and identity for the cultural festival, hosted by the Government of Madhya Pradesh. Nationwide advertisements were conceptualized and produced across print and digital media platforms, ensuring broad visibility. The bold visual identity was designed to draw people together, encouraging them to immerse themselves in the historical and cultural wonders of Orchha. This initiative successfully placed Orchha as an extension to the golden triangle of North India, attracting many visitors and making a significant impact on tourism for the state.
Putting Orchha on the map: A festival that showcased an undiscovered gem and a unique cultural experience, attracting over 5000 national and international visitors.
2020
Art & Culture
Branding
Marketing
Namaste Orchha
Visual identity & marketing for a 3-day cultural festival
A new cultural festival was curated to celebrate the rich history, art, and crafts of Madhya Pradesh, with a focus on the city of Orchha, an undiscovered gem. The festival aimed to attract both national and international tourists, needing a visual identity that was refreshing and highlighted the unique cultural experiences on offer. Emphasizing community, the local ecosystem, and immersive experiences, the festival seeked to generate buzz and visibility for this new and unique event.
Celebrated community and immersive experiences in the heart of Madhya Pradesh.
Our answer to this was to craft a cohesive visual language and identity for the cultural festival, hosted by the Government of Madhya Pradesh. Nationwide advertisements were conceptualized and produced across print and digital media platforms, ensuring broad visibility. The bold visual identity was designed to draw people together, encouraging them to immerse themselves in the historical and cultural wonders of Orchha. This initiative successfully placed Orchha as an extension to the golden triangle of North India, attracting many visitors and making a significant impact on tourism for the state.
Putting Orchha on the map: A festival that showcased an undiscovered gem and a unique cultural experience, attracting over 5000 national and international visitors.
2020
Art & Culture
Branding
Marketing
Namaste Orchha
Visual identity & marketing for a 3-day cultural festival
A new cultural festival was curated to celebrate the rich history, art, and crafts of Madhya Pradesh, with a focus on the city of Orchha, an undiscovered gem. The festival aimed to attract both national and international tourists, needing a visual identity that was refreshing and highlighted the unique cultural experiences on offer. Emphasizing community, the local ecosystem, and immersive experiences, the festival seeked to generate buzz and visibility for this new and unique event.
Celebrated community and immersive experiences in the heart of Madhya Pradesh.
Our answer to this was to craft a cohesive visual language and identity for the cultural festival, hosted by the Government of Madhya Pradesh. Nationwide advertisements were conceptualized and produced across print and digital media platforms, ensuring broad visibility. The bold visual identity was designed to draw people together, encouraging them to immerse themselves in the historical and cultural wonders of Orchha. This initiative successfully placed Orchha as an extension to the golden triangle of North India, attracting many visitors and making a significant impact on tourism for the state.
Putting Orchha on the map: A festival that showcased an undiscovered gem and a unique cultural experience, attracting over 5000 national and international visitors.
2020
Art & Culture
Branding
Marketing
Namaste Orchha
Visual identity & marketing for a 3-day cultural festival
A new cultural festival was curated to celebrate the rich history, art, and crafts of Madhya Pradesh, with a focus on the city of Orchha, an undiscovered gem. The festival aimed to attract both national and international tourists, needing a visual identity that was refreshing and highlighted the unique cultural experiences on offer. Emphasizing community, the local ecosystem, and immersive experiences, the festival seeked to generate buzz and visibility for this new and unique event.
Celebrated community and immersive experiences in the heart of Madhya Pradesh.
Our answer to this was to craft a cohesive visual language and identity for the cultural festival, hosted by the Government of Madhya Pradesh. Nationwide advertisements were conceptualized and produced across print and digital media platforms, ensuring broad visibility. The bold visual identity was designed to draw people together, encouraging them to immerse themselves in the historical and cultural wonders of Orchha. This initiative successfully placed Orchha as an extension to the golden triangle of North India, attracting many visitors and making a significant impact on tourism for the state.
Putting Orchha on the map: A festival that showcased an undiscovered gem and a unique cultural experience, attracting over 5000 national and international visitors.